At NAB Show, Hollywood Says ‘Meh’ to 4K TV But ‘More!’ to High Dynamic Range

nanuklost:

I would definitely like to see high dynamic range in the delivered movie, rather than larger images!

Originally posted on Variety:

LAS VEGAS — The age of ultra high-definition TV is clearly upon us. The exhibit halls at the National Assn. of Broadcasters’ annual convention and trade show are festooned with banners for 4K capture and post solutions.

But there’s not much excitement about it. In fact, there’s still quite a bit of skepticism about whether consumers will care about all those extra pixels.

There is excitement, though, about a related advance in television that is just dawning: high dynamic range TV. Cinematographers, designers and directors have long been frustrated at the limitations of television screens, film stocks, digital cameras and cinema projectors. HDR opens the door for them to bring the full vibrancy of the images they shoot to viewers. While HDR for cinema projectors is still at the experimental stage, HDR TV is nosing out of the lab into public view — and it may prove the killer app for UHD that gets…

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